Marketing to new generations requires firms to rethink how they introduce themselves. And without an effective digital introduction, that first adviser-client meeting may not take place. Cam Marston (cam@generational insights.com) is preside

Though the art of chiropody was introduced in India by British it was only Bata Shoes who decided to take further the legacy. Dharminder then an employee of Bata was sent to the company's training institute in Kolkata to learn the art.

For example, dorms are a prime spot to find friends. If you're forced to see your neighbors every day, why not introduce yourself? Or you may find yourself with a group of friends in your major, especially if it has a difficult curriculum.